Vuori x Wildsam: The Guide to California
Travel
Vuori x Wildsam: The Guide to California
Travel
Vuori x Wildsam: The Guide to California
2025 / 10 mins
A Partnership in Insatiable Curiosity
Vuori and Wildsam have a lot in common, starting with our love for coastal California, especially sweet Encinitas–Vuori’s hometown and one of Wildsam’s favorite stops for epic surf and dawn light. Both brands blend a grounded perspective with an insatiable curiosity and drive to explore new territory. We are proud to have collaborated with Wildsam on the re-launch of their Field Guide to California, featuring some of our favorite places and inspiring people along the way.
The Field Guide to California is available for purchase at Wildsam.com and the Digital Guide is now live.
A Love Letter to California
Dearest California,
We hope you know that you’re not just where we’re from—you’re who we are.
Your southern coast holds a magic unlike anywhere else. It’s in the rhythm of waves crashing along the seashore, the golden trails dusted by morning runs, and the way your light dances on the Pacific as the day fades to shades of pink over the endless horizon. Your breeze carries more than just the scent of the sea–it brings a sense of possibility, a quiet reminder that each day is a new opportunity.
You’ve shown us that life is best lived outdoors. That the same roads we drive at sunrise are the pathways to our creativity, connection, and clarity. Encinitas, where Vuori began, is your heart—and ours, too. A vibrant mix of surf culture, fitness, and community spirit. It’s here that we first dreamed up the idea to create something that embodied all that you are: dynamic, adaptable, timeless.
Every piece we design has your fingerprints all over it—performance gear that feels as natural on the on the trails as it does in the gym, equally comfortable on a city sidewalk and a yoga studio. You’ve inspired us to create things that not only perform, but also remind us of the comfort and freedom you offer every day.
California, you’ve taught us to see things differently. To chase balance, not perfection. To appreciate the small moments as much as the big ones—the salt on our skin, the warmth of your sun, the unending rhythm of your tides. And for that, we’ll always be grateful.
Love always,